INTERNATIONAL JOURNAL OF BUSINESS STUDIES AND INNOVATION

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Online ISSN: 2737-5331

Published quarterly

Keyword: Athlete endorsements

1 result found.

Research Article

Athlete Endorsement: An Analysis of Market Performance, Rivalries, and Future Trends in Sports Marketing

Taehwan Kim, Po-Yan Lai

International Journal of Business Studies and Innovation, 6(2), June 2026, 30-37, https://doi.org/10.35745/ijbsi2026v06.02.0006

The articles published in this journal are licensed under the CC-BY Creative Commons Attribution International License.

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